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AX Innovation 

Providing intelligent software management
and connected devices to maximise vehicle utilisation and protection.

What we do

Focused on digital development to meet the needs of our partners and customers, AX Innovation combines intelligent software, with in-car devices and human expertise to help you Manage, Connect and Protect your vehicles.

Formerly DCM, ICC and part of APU, our service portfolio combines the best diary booking system for fleet, demonstrator and courtesy cars with in-car cameras, telemetry and tracking devices, so you can manage every aspect of your vehicles.


AX Manage

An intuitive loan car system which protects, insures and manages all of your vehicles on a day-to-day basis .

AX Manage (Formerly Dealer Car Manager) ensures you can maximise vehicle  utilisation whilst also protecting your Motor Trade Policy.


AX Connect

A wide range of connected in-vehicle devices from telemetry to tracking, dash-cams and even covert devices. 

AX Connect gives you all the information you need including location, driver behaviour and even incident information.


AX Protect

Combining data gathered from our connected devices with intelligent software, monitoring, alerts and human expertise.

AX Protect takes the headache away from your team, trying to monitor your vehicles and their driver’s behaviour.


AX Manage

Formerly Dealer Car Manager (DCM) AX Manage has been developed specifically for franchised and independent dealers, bodyshops and service centres.  Key features include:

  • Day rate insurance, exclusively underwritten by Aviva
  • Multi-platform diary, straightforward and easy to use
  • On-board vehicle telematics, so much more than a tracker
  • Benefit in Kind, control your company car tax with ease
  • DVLA Licence checker, protect yourself in real-time

AX Connect

A wide range of vehicle devices to protect and manage your valuable assets.

  • Enables you to know your vehicle location 24/7
  • Helps manage driver behaviour and misuse
  • Removes areas of dispute around speeding fines and congestion charges
  • Detailed management reporting at your fingertips

AX Protect

Combining the data provided by our connected devices with intelligent software and human expertise, AX Protect is a value added service that delivers real peace of mind.

  • Monitoring and alerts of erratic driver behaviour or unusual locations
  • Detailed reports can be easily compiled following any traffic incidents
  • If required snatch-back services for vehicles which have been stolen or not returned at the end of a loan period
Contact us


08444 152400
Standard landline call rate charges apply.




1 Waterloo Court
Waterloo Road, Stockport
Cheshire, SK1 3DU