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If you enjoy listening to the latest industry updates, Scott Hamilton-Cooper, AX’s Chief Commercial Officer, was recently featured on The Inside Track podcast.

In this engaging episode, Scott discusses the latest trends and challenges impacting the automotive industry, with a particular focus on how dealers can adapt and thrive in today’s changing market.

Key takeaways for dealers

  • Adapting to evolving consumer expectations:
    Scott explains how customers now demand more transparency, flexibility, and speed throughout the sales and aftersales process. Dealers who embrace digital transformation and prioritise customer experience will be best placed to meet these expectations.

  • The role of technology in dealerships:
    The conversation highlights how the right technology can streamline operations, improve efficiency, and help dealers deliver a seamless, joined-up experience for customers. Scott shares practical examples of how digital tools and platforms like ours are helping dealers stay ahead.

  • Opportunities in aftercare and retention
    Scott discusses the growing importance of aftercare and retention strategies, encouraging dealers to focus on building long-term relationships with customers. From proactive communication to tailored service plans, he outlines actionable steps to boost loyalty and revenue.

  • Industry challenges and future outlook
    The episode covers the biggest challenges facing dealers, including supply chain issues, changing regulations, and the shift towards electric vehicles. Scott offers his perspective on how dealers can future proof their businesses and turn challenges into opportunities.


This episode is packed with insights specifically tailored for automotive dealers looking to grow and evolve. Whether you’re focused on sales, service, or customer retention, Scott’s expertise and real-world advice offer valuable takeaways for your dealership.

Listen Now

Catch the full episode of The Inside Track podcast featuring Scott Hamilton-Cooper wherever you get your podcasts or visit the Motor Assist website for more information.

Stay tuned for more updates and expert insights from AX and Motor Assist.

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