<img src="https://secure.cloud-ingenuity.com/793325.png" style="display:none;">
The AA has partnered with AX to deliver its accident customer mobility requirements with a new industry-leading programme.
  • Customer service focus sees AX provide accident assistance services to the AA
  • Partnership will see AX roll-out a customer journey commitment that advances industry standards
  • Digital innovation and tailored approach to support the AA’s customers’ mobility requirements

AX will provide mobility solutions to personal members of its breakdown service and to AA motor insurance customers who report an accident directly with them. The cornerstone of its offering will be AX’s award-winning customer service and focus on rapid response, reflected by its ‘Excellent’ rating on Trustpilot. 

Acting as an extension of the 114-year-old British motoring brand, AX will support the AA’s objective to utilise its end-to-end capabilities in the insurance and breakdown sectors to become the leading provider across the UK.

The decision to award the contract further consolidates AX’s position as the trusted partner for brands investing in service excellence to grow and retain their customer base.

“Our agreement with AX represents just a first step in transforming our accident management proposition to our Members and Insurance customers. Keeping our Members Mobile, in collaboration with AX, we will be focused on removing the friction following an accident and allow our Members to resume their journeys with the minimum of fuss. Together with AX, we have designed a programme that will lead the sector with its customer promise and commitments.”  

Tim Rankin, Managing Director - Accident Management at the AA says

In addition to its guiding principle of offering an outstanding customer experience, AX’s investment in technology and innovation will allow the AA to access data at multiple levels, providing a window into every claim to ensure full accountability and transparency.

Lucy Woods, Chief Executive of AX, said: “We are naturally delighted to be working alongside the AA and by the confidence they have placed in our approach, processes and technology.

“We are proud to stretch ourselves and take the next steps in improving the customer journey and overall experience for all parties, whilst at the same time delivering on our partner expectations of revenue potential. I am certain that great service helps customer retention and by default stimulates further growth. We’re now looking forward to replicating our success with the AA in the years to come.”

AX begins supporting AA members from October 2019.