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What will finally start the electric vehicle revolution?

Find out what consumers really think about electric vehicles in the AX whitepaper, compiled from a survey of over 2,200 UK motorists.

Download our whitepaper

Download our whitepaper

With the UK government proposing to ban fossil fuel vehicles by 2030, the electric vehicle revolution is close at hand. But what tipping point will spark mass adoption? And what can the industry do now to lay the foundations for change?

Whitepaper cover


Key findings

Compiled from a survey of over 2,200 UK motorists, our whitepaper What will finally start the electric vehicle revolution? explores the many challenges and opportunities on the path to electric vehicle mass adoption.

Key findings include:

  • 76% of UK motorists have never driven an electric vehicle
  • Drivers see environmental friendliness as the biggest benefit to EVs, and charging point availability as the biggest disadvantage
  • Two thirds of drivers would accept an EV as a temporary replacement if their own vehicle was in repair
  • Range, ease of charging and initial purchase cost were cited as the most important criteria to consider when buying an EV

About AX Electric

As a leading service provider in the UK replacement vehicle market, AX offers a wide range of EV services to help EV drivers get back on the road after an accident.

We have the largest fully electric fleet in the UK car rental market and offer a competitive solution for both daily rental and credit hire, while keeping our mobility promise to provide a like for like provision.

We are striving to become the first choice for electric vehicles in the market. Price parity between EV and ICE vehicles will occur in 2024 - AX will be ready with the necessary expertise to provide your customers the best EV experience.

Find out more

About AX Electric


What our partners say

What our partners say

"Whether securing leads, alleviating pressure on our bodyshops or directly supporting our customers – AX not only excels but does so as an extension of the team. That trust is invaluable and is why our partnership will extend to 15 years with the new contract."

Head of Group Operations - Leading Dealer Group