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Insurance 4U selects AX's FNOL technology to improve customer retention

Written by Steve Molloy

Insurance 4U has selected AX’s state-of-the-art First Notification of Loss (FNOL) technology following a competitive tender. The AX Motor Assist solution is expected to improve customer retention by providing a smoother claims process.

Insurance 4U is a growing regional broker situated in the West Midlands, specialising in personal lines motor insurance. The company sought a technology-driven solution to revamp its claims management service to enhance customer satisfaction.

Motor AssistTM is a leading provider of incident aftercare, claims management and vehicle technology solutions. Motor AssistTM solution will provide Insurance 4U with an end-to-end claims management service, from FNOL through to vehicle repair and completion of the claim.

"In an increasingly competitive marketplace, we needed to take our services to the next level to improve customer retention rates. AX’s extensive experience in the credit hire and repair markets, combined with their proactive approach and professionalism, gave us the confidence that they would put our customers first in the event of a claim."


Clive Jones, Executive Director of Insurance 4U

Tailored to Insurance 4U’s business priorities, the Motor AssistTM technology is delivering a step-by-step customer journey that simplifies the handling of complex incidents for all stakeholders. The automated solution allows Insurance 4U and its customers to easily check on the progress of the repair at any stage in the claims process.

"Outsourcing to a specialist provider will ensure our customers receive a smooth, painless journey in the event of a claim which will help us retain more clients at renewal. Motor Assist will also free-up our staff to focus on more sales opportunities. In addition, the solution’s advanced reporting capabilities will provide accurate claims data to enable us to write profitable books of business."


Clive Jones, Executive Director of Insurance 4U

As a leading mobility and incident management specialist, AX was the first provider of its kind to guarantee an electric vehicle for electric vehicle replacement in the case of a non-fault incident.

"AX’s knowledge of the electric vehicle market was another factor in our decision to partner with them,” continued Clive. “Together, we see this being a very fruitful relationship for both companies as we utilise our considerable expertise to support our mutual growth."

AX recently expanded its services to include a complete end-to-end offering to cover almost any motoring related incident, from claims management to mobility services. To learn more about how AX Motor Assist can support you, click here.